Do you feel like you're part of a big story?
From mid-2012 onwards, more and more high-ranking scientists began to take an interest in our systems. For me, the turning point was when we were able to sell the first system to Harvard University. Prof. Frederico Capasso, a highly recognized researcher in photonics and, in fact, a founder of the metamaterial concept, was visiting Prof. Martin Wegener at KIT. I got the opportunity to demonstrate the Photonic Professional system to him personally. He was really captivated on the spot and recommended his university to buy a Nanoscribe machine. This resulted in remarkable scientific successes in a short time, which in turn facilitated our sales.
What are you passionate about now?
I am simply convinced of these three principles in sales: You first need a really good product. Second, you have to consult customers truly supportive and with their goals in mind. And finally, enthusiastic customers are your best recommendation, which in turn makes selling easier. This is true for Nanoscribe in science and research as well as in industry.